Circle41 is an exclusive community of our Members who are seeking life's most unique experiences and fine caviar.
The origin of Circle41 dates back to the 1800s when our founder, Michael Passmore's great grandfather, homesteaded land in Oklahoma. Later, his great grandfather's son, Clarence Fowler, would establish his infamous cattle brand, "41". Over the years, under Clarence's direction, the family's ranch was involved in the earliest days of aquaculture in Oklahoma, supporting the development of conservation and becoming a source of incredible fish.
Nearly a century later, his grandson Michael continues this family tradition by farm-raising freshwater fish in Northern California. To commemorate his grandfather's brand and to recognize a growing circle of family, Michael established his own brand, "Circle 41".
In honor of that heritage, the Circle41 Club was established and is reserved exclusively for our Members.
Benefits of Circle41 Membership
Top Shelf Caviar
Membership in Circle41 unlocks access to private reserves, collections and special editions. Our members receive hand-selected caviar flavors from both domestic and international sustainable sources, guaranteed. You're always in on the latest and greatest.
Circle41 Members always get exclusive access to celebrity chef-developed recipes and exclusive Member-only content. Members are always the first to know about special events & pop-ups that are not available to the general public.
The Golden Ticket
Receive an official Membership card that provides exclusive access to VIP parties and special culinary events throughout the year. You'll also have direct access to caviar-master Michael Passmore who can educate you on and curate your collection.
Members-only pricing of 15% savings on every order
Members-only allocations and access to special releases
Members-only concierge service
First access to exclusive PASSMORE collaborations & events
How To Join Circle41
- Simply visit the SHOP and choose your favorite caviar products.
- Select SIZE, SPECIES, then SUBSCRIBE AND SAVE option.
- That's all. You instantly become a Circle41 Member and enjoy full benefits of membership once you complete your subscription purchase. PLUS you'll receive a complimentary bonus gift in every box.
Tap below to shop, subscribe, and join now.