Dior x Circle41

Welcome to the Circle41 community! By becoming a member, you join a community created for those who seek life's most unique experiences and fine caviar.

As an honorary member of Circle41, over the course of this next year, you will receive 4 quarterly COMPLIMENTARY shipments of our Caviar & Roe Sampler (30g tin). Additionally, you will receive all the benefits of membership, which include:


close-up of select caviar

Top-Shelf Caviar

Membership in Circle41 unlocks access to private reserves, collections, and special editions. Our members receive hand-selected caviar flavors from both domestic and international sustainable sources, guaranteed. You're always in on the latest and greatest.


Michael serving a caviar bump to a smiling guest

Caviar Masterclass

Circle41 Members always get exclusive access to celebrity chef-developed recipes and exclusive Member-only content. Members are always the first to know about special events & pop-ups that shouldn't be missed, and not available to the general public.


beautiful, hard stock envelope containing a Passmore Caviar membership card

The Golden Ticket

Receive an official Membership card that provides exclusive access to VIP parties and special culinary events throughout the year. You'll also have direct access to caviar-master Michael Passmore who will teach you about Caviar and curate your collection.


view of a cell phone screen while the user orders caviar on their phone from the comfort of their couch


Complimentary shipping on every order

Member pricing - 15% off every order

Member-only allocations and access to special releases

Circle41 Rewards Program - 2x points for every purchase, redeem points for exclusive Circle41 merchandise, events, purchases, and events

Member's-only Concierge service


To activate your membership, please add Caviar & Roe Sampler (30g tin) below to your cart and use code DIORMEMBER at checkout. By using this code, you will receive this caviar complimentary and will be automatically added as a member of Circle41.

Please activate your membership by July 31, 2022, to take advantage of your complimentary invitation to Circle41. 

If you have any questions, please contact our
Circle41 Concierge at  916 - 304 - 4779.